Emotive Brand, Branding Case Studies, B2B Branding

Animation of two graphic white parenthesis coming towards each other. Right before they meet in the middle two white circles appear and blink to create a playful face with eyes.

Embrace

Positioning a category-creating brand to go big.

Animation of a pink checkmark bouncing from the left of the screen into a purple shopping cart basket and then back out again towards the right on a cream colored background

Katapult

Purchase plans by optimists.

Animation of black text on a teal background. The first text reads in all capital letters "LIMIT LESS" (two words) and rises up from the bottom of the image, then a solid yellow rectangle pushes this out of the frame and is followed by the text "CODE MORE" in all capital letters

Crowdbotics

Tethering a brand to a huge advancement in software application planning and development.

Marqeta

A brand positioned for developers and the C-suite.

Lookout

Aligning a category-defining brand for growth.

Gradient red into blue circle shape within a square shape, repeating three times

Analytic Partners

From marketing analytics to commercial intelligence.

Animation. Thin circular white line graphic with white diagonal dash marks radiating outward surrounding it on a deep grey background. There is a space for the circle to move within the dashes that creates an inner square. The circle shape moves clockwise within the inner square shape. As the circle moves the the dashes change direction as if they are following it.

Material

Taking cyber security from stealth to $40M Series B.

Granica

Turning small into a superpower.

Moveworks

Rocketing out of stealth and into a $200M Series C.

Skyflow

The new standard for data privacy.

Bright blue background with black graph lines. White 3 dimensional line graphics of an arrow point up, greater than and less than signs, a lightening bolt and an eye run from left to right in the middle of the image.

System Initiative

Launching an open-source project to design the future of DevOps.

Coast

Creating product love for SMBs.

Topstep

Unifying two Fintech products into one category-defining brand.

Animation of a three dimensional rendering block style snowflake in whites and grey. There is the suggestion of a moving light source that highlights different parts of the snowflake

Snow Software

Repositioning a technology intelligence platform for growth.

Graphic of a brightly colored city with blue, green and yellow buildings and a park with trees on a light grey background. There are several cars and UPS trucks and a boat with shipping containers. Two figures are planting trees and another is riding a bicycle.

UPS

Elevating a global brand’s sustainability narrative.

White line graphic of a pipe system on a black background. There are wheels, valves and blue squiggle shape within parts of the pipes. One figure of a man's head with a bowtie and a yellow exclamation point exists within a circle in the system and another head of a person with a yellow beanie exists in a square with a speech bubble above it.

Harness Digital

A digital refresh made for developers, by developers.

Shipa

From generic product marketing to category-defining leader.

Pindrop

Bringing voice identification technology into the future.

Central Valley

B2C brand overhaul.

Aperian

Bringing a people-led company into a product-led future.

The work that helps our clients break new ground.

Positioning a category-creating brand to go big.

Purchase plans by optimists.

Tethering a brand to a huge advancement in software application planning and development.

A brand positioned for developers and the C-suite.

Aligning a category-defining brand for growth.

From marketing analytics to commercial intelligence.

Taking cyber security from stealth to $40M Series B.

Turning small into a superpower.

Rocketing out of stealth and into a $200M Series C.

The new standard for data privacy.

Launching an open-source project to design the future of DevOps.

Creating product love for SMBs.

Unifying two Fintech products into one category-defining brand.

Repositioning a technology intelligence platform for growth.

Elevating a global brand’s sustainability narrative.

A digital refresh made for developers, by developers.

From generic product marketing to category-defining leader.

Bringing voice identification technology into the future.

B2C brand overhaul.

Bringing a people-led company into a product-led future.

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Let’s start something big.

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