Overlay
Let's talk

Hello!

We believe that our strong, purpose-driven efforts for our brand will drive us to the successful future that we’ve envisioned.”

Jason Gardner, Marqeta founder & CEO

Bringing Strategy to Life

Shifting into High Gear

Emotive Brand provided Marqeta with a complete brand strategy. A new tagline and visual identity derived from the strategy were rolled out across all brand touchpoints.

The Marqeta “M” Logo Is a Symbol of Action

It’s an “M” that’s in motion, always moving forward. It’s a symbol of innovation. It points the way to the future of commerce. It’s fast. It’s powered by people and ideas.

Can One Company Change an Entire Industry

It always seems to take one company, one team of people that’s ahead of the curve to crack the ice and show the way.

Experience that Works

Put the executive team to work.

We don’t call them workshops for nothing. We dug deep with Marqeta leaders to identify and prioritize core ideas. While we did have fun, it was hard work. The team was impressed by the honesty and unanimity that we achieved as we all worked toward the same goals.

Empathize to connect with your audience.

We like to think we’re pretty good at communicating with people. The key is knowing what makes them tick. So we invested in profiling the people Marqeta wanted to influence and created accurate persona maps. It’s easier to hit a target when you know what you’re aiming at.

Be direct. Make every word count.

In a congested category, it’s important to be crystal clear about the company’s role in the ecosystem. Our brand strategy for Marqeta explicitly stated what the company does – for all to see. In order to stand out in a crowd, the first step is clarity.

Identify opportunities in complex value chains.

B2B brands lead complicated lives. For example, Marqeta serves two disparate worlds: disruptive start-up developers and established global financial institutions. We developed a brand strategy around innovation, speed and scale, which appeals to the entire value chain.

Recent Work

Animation of two graphic white parenthesis coming towards each other. Right before they meet in the middle two white circles appear and blink to create a playful face with eyes.
Read More
Embrace

Positioning a category-creating brand to go big.

Animation of the Aperian logo in black text moving from a simple "A" that then expands into a thicker more square like graphic on a cream color background
Read More
Aperian

Bringing a people-centered brand into a digital-first, product-led future.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.