Overlay
Let's talk

Hello!

Intuitive. Incisive.
Creative. Real. Original.
We lead with feeling, deliver with rigor, and push beyond the predictable.

Our vision has never changed.

Tracy Lloyd and Bella Banbury, Co-Founders of Emotive Brand

Our vision has never changed.

Tracy Lloyd and Bella Banbury are founding partners and best friends. They launched Emotive in 2009 based on shared conviction that across industries, brands that make you feel are the ones that move you to action. Their bond and founding belief still permeate all aspects of the agency—people to processes to partnerships—and we keep proving out the premise: emotion sparks the connections that drive growth.

Tracy Lloyd, Co-Founder, Emotive Brand

Tracy Lloyd

Co-Founder & Chief Strategy Officer View our career opportunities

I don’t follow the rules, and I don’t expect our clients to either. As a brand strategist and change agent, I push boundaries to reveal the emotional power of a brand and help unlock its true potential.

I thrive at the intersection of business and brand strategy. My approach blends strategic insight with emotional intelligence to create brands that don’t just stand out—they lead. For me, strategy goes beyond the boardroom. I build deep, trusted relationships with clients, helping them shape bold, differentiated, and resonant brands that deliver transformational outcomes.

I’ve helped brands spark change, break boundaries, and drive growth that matters.

Bella Banbury, Co-Founder, Emotive Brand

Bella Banbury

Co-Founder & Chief Executive Officer View our career opportunities

I co-founded Emotive Brand with the belief that creativity and business should connect on a human level because people don’t just buy products or services—they connect with ideas that resonate emotionally. As CEO, I lead a team of exceptional thinkers and creatives who understand how to turn those connections into meaningful change.

I’m an agency “lifer” with more than 25 years of experience, and for over 15 of those years, I’ve built an agency that thrives on deep insights and a genuine understanding of what drives our clients’ businesses. I’m driven by the energy of collaboration and by helping people bring their wildest ideas to the table. For me, success is about creating work that moves people, sparks growth, and leaves a lasting impact.

Jamey Aiken, Managing Director, Emotive Brand

Jamey Aiken

Managing Director View our career opportunities

My practice doesn’t fit into a tidy box. Brand Strategist, Creative Director, Facilitator, Leader: I’m a catalyst for new ideas and approaches.

The breadth of my professional life gives me a unique perspective on how to generate transformation and change.

With more than 25 years of experience working with organizations of all sizes—from big, blue chip brands to small, community-oriented nonprofits—I meld the creative process with business intelligence to help teams envision new futures, align around fresh opportunities, and adapt effective strategies for growth.

Jeff Allison, Design Operations Manager, Emotive Brand

Jeff Allison

Design Operations Manager View our career opportunities

I thrive in the technical side of design, helping our designers create systems that bring our clients’ brands to life.

My 30+ years of agency experience gives me a broad perspective. My embrace of change and technology keeps me on my toes.

I’ve worked with a wide range of clients—from tech giants to cultural institutions to startups—delivering on everything from the smallest artifacts to global campaigns. I make things make sense so that the visual systems we develop work seamlessly and bring value to our clients. The Devil is in the details, and I’m right there with him.

Aoife Gibbs, Digital Design Director, Emotive Brand

Aoife Gibbs

Digital Design Director View our career opportunities

I’ve always believed that the magic of brand design lies in the details—the subtle, thoughtful choices that bring a brand to life. As Digital Design Director at Emotive Brand, I’m responsible for transforming brand strategy into a visual experience that resonates across both the digital and physical worlds. Every brand has its own personality, and I love finding the unique nuances that make each one stand out.

With a background in both architecture and graphic design, I approach brand creation from a multidimensional perspective. I’ve had the privilege of working with a range of global brands, but no matter the project, my goal is always the same: to craft designs that feel human, emotional, and full of possibility.

Amber Johnson, Partner Strategist, Emotive Brand

Amber Johnson

Partner Strategist View our career opportunities

“Copywriter” doesn’t quite capture what I do. I don’t just fill space with copy that informs. I tell stories, rooted in truth, that differentiate, inspire action, and connect brands with their audiences in meaningful ways. My approach starts with empathy, and leads to expression with the power to move individuals and entire organizations. 

I thrive on collaborating with brands that are eager to hone their unique value and stake a claim. Whether shaping a brand’s voice or crafting narratives that help ignite change, I’m passionate about making sure every word has purpose. My experience includes creative partnership with Alaska.

Jack Loh, Partner Strategist, Emotive Brand

Jack Loh

Partner Strategist View our career opportunities

As a brand strategist, I help clients articulate who they are, what they stand for, and what makes them special.

It’s harder than you think, as there’s always too much that could be said. I’m at my best when clients allow me to cut out what’s not useful and amplify what is. I get to ask tough questions, provide alternative perspectives, and assemble ideas in new ways. It’s fun.

In my 25 years of experience, I’ve learned that my most valuable contribution to any branding exercise is clarity — providing the ideas, story, or vision that guide organizations in their growth or transformation.

John Ludwig, Account Director, Emotive Brand

John Ludwig

Account Director View our career opportunities

I believe the foundation of a successful project is rooted in strong partnership and clear communication. As an Account Director, my goal is to work closely with clients, ensuring our teams are always aligned and never left wondering, “What’s next?”

With over 7 years of experience in legal operations and a Master of Science in Strategic Brand Communication, I excel in fast-paced, high-stakes environments—always balancing the big picture with tactical precision.

What excites me most about Brand work is its unique role at the intersection of marketing, design, business and people strategy, and user experience—enabling it to shape and influence nearly every facet of an organization.

Adam Machecek, Design Collaborator, Emotive Brand

Adam Machacek

Design Partner View our career opportunities

I believe design is language. One that creates connection, shared understanding, one that has the power to bring people together, no matter their background or expertise. One that doesn’t need translation.

I’ve been practising design internationally for 20+ years, collaborating with teams and individuals across continents and cultures, from self-initiated publications to award-winning identities and complex design systems. I bring this experience to every project, yet what drives me is always starting from scratch – the conversations, the exchanges, brilliant concepts and weird ideas, cul-de-sacs and everything I don’t know. I am a team player and consider the truly inspiring comes from a dialog – between humans that is.

Chat Mitchell, Senior Designer, Emotive Brand

Chad Mitchell

Senior Designer View our career opportunities

From brand insights to brand identity the entire process excites me as a designer. I visually bring strategy to life to create memorable and impactful brands. 

I have an adept ability to uplift and motivate people. I use empathy and intelligence to guide my design choices ensuring the work speaks to the hearts and minds of its audience. I approach everything I do with tenacity, positivity and kindness. 

I have left my mark on an abundance of brands from Start-up to Fortune 500 and in between with a specialization in the B2B space.

Heather O'Donnell, Partner Strategist, Emotive Brand

Heather O’Donnell

Partner Strategist View our career opportunities

When it comes to brand stories, there’s a lot of noise out there. I love sifting through that noise, finding the singular specialness of my client’s brand, and expressing it in a way that moves their customers, investors, and employees to action. 

I’ve worked with consumer, B-to-B, and non-profit organizations of all sizes and stages over the past 30 years, helping them envision possibilities, transform their brands, and make a lasting impact. 

The one thing I’ve learned is that the brand isn’t defined by outside consultants like me. The essence of a brand is inherent in the company’s DNA. It’s just my job to tease it out.

Nicholas Ott, Strategist and Writer, Emotive Brand

Nicholas Ott

Strategist & Writer View our career opportunities

I see brand strategy as equal parts diligence and creativity. Every engagement is an opportunity to dig in and find all the weird and wonderful things you do to make your mark.

The only thing more fun is finding just the right words to describe what I find, to reflect that wonder and delight back to you.

I’ve always been a writer and researcher, and in brand strategy, my talents synthesized. I’ve worked with organizations ranging from young startups to nonprofits to financial titans, and I bring a true mix of the creative and the analytical to helping you realize the best expression of your value and values.

Robert Saywitz, Design Director, Emotive Brand

Robert Saywitz

Design Director View our career opportunities

As a creative leader, my goal is to craft meaningful and compelling brand stories that lead from the head and capture the heart. Whether I am directing teams or actively creating, I prefer to roll up my sleeves and be an integral part of the creative process, from start to finish.

With more than 20 years experience as a multidisciplinary creative—10+ of those spent cutting my teeth in New York, collaborating with global branding firms and working as an independent creative with New York authors, musicians, artists, theater producers, and restaurateurs—I have worked on visual identities, brand experiences, and campaigns for clients across a wide range of industries.

My branding work has been featured in Graphic Designers USA2 and Creativity 38, and my illustration work has been published by Archaia Entertainment.

JoAnna Schull, Partner Strategist, Emotive Brand

JoAnna Schull

Partner Strategist View our career opportunities

As a Brand Strategist at Emotive, I bring logic, design thinking, empathy, and customer-focused inquiry to everything I do. I’m a huge believer in the power of zooming in and zooming out on a problem to access perspectives and views that might get overlooked. This allows me to bring my head and heart into the process of creating brands that are authentic, aspirational, and inspiring—and most importantly, believable.

With over 25 years of experience working with senior leaders across multiple industries, from small startups to established global firms, my work has a common thread: I create blueprints that strategically—and emotionally—connect brands with their audiences.

Christine Summers, Account Director, Emotive Brand

Christine Summers

Account Director View our career opportunities

I work to bridge the gap between clients and our team so every project results in a successful and seamless experience.  

I thrive in cultivating client relationships and ensuring our teams, from strategy to design, are able to produce their best work possible.

From in-house to agency, trade marketing to account management, blue-chip to non-profit, my experience spans the gamut and I use it all to manage every project from start to finish.

Caren Williams, Partner Strategist, Emotive Brand

Caren Williams

Partner Strategist View our career opportunities

Digging into brands and businesses and defining what makes them special is what I do best. While I’m a traditional brand strategist in experience, I’m part anthropologist, part educator, part insight-identifier, and part creative storyteller at heart.

With almost 20 years of experience building brands both on the client service side and in-house, I love sharing both my passion and expertise with brands big and small, old and new, helping channel their passion into real growth.

Oh, and I find my best work happens with a dog (or two) at my feet.

Black vertical rectangle with the graphic outline of a hand making a thumbs up gesture. The hand has six fingers and a thumb and the finger nails are solid pink

Want to join the team ?

View our career opportunities

Mantras that guide us.

01

Humanity first

We’re all about people. Our colleagues and clients. Our families and communities. How groups and individuals think, feel, and act. How we get inspired and express joy, gratitude, fear, and love. If you are human, you know how to dream. And we’re continuously amazed by those who dare to dream big, and humbled by the effort it takes to turn dreams into reality.

02

Brands matter.

Brands are important vessels for making meaning, embodying values, and shaping culture. They can lead conversations about how to drive progress. They can serve as beacons for the values that connect us. The best brands elevate our spirit and charge our imagination.

03

Three steps forward.

From racial justice to queer allyship, equity, inclusion, and other forms of basic human dignity, we won’t ever settle for taking one step back. We seek out ways to make progress toward a level playing field for all. As a member of the Diversity in Design coalition, we’re committed to contributing on a larger scale than we can achieve by ourselves.

04

Curiosity created the cat.

Thousands of years ago, some farmers asked What if? to see if making friends with cats could solve their rodent problems. (It did.) The what-if mindset pervades everything we do. We’re constantly prototyping, making, scribbling, doodling, or researching to expand our ability to solve problems.

05

Mars is not an option.

We’ve only got one planet. We’re proud to work with companies propelling the transition to more sustainable ways of working and living, and we’re using what we learn to do our part.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Let’s start something big.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.

Get in touch.