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CMO

The Evolving Role of the CMO: Chief Alignment Officer

April 19, 2024 —

The Evolving Role of the CMO: Chief Alignment Officer

No role in an organization has evolved more rapidly than the CMO’s. It used to be that owning branding, communications, and campaigns defined the job. Now, CMOs need to be experts on customers, marketing tools and advanced analytics,and business strategy. Brand management remains an essential duty, but in service of driving business growth. Most importantly, because a CMO’s work connects directly to sales, product development, IT, finance, and other parts of the organization, CMOs find themselves needing to play a growing role in aligning their organization around new ways of thinking and...
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How Do You Get Your Team Excited About an Uncertain Future?

February 10, 2023 —

How Do You Get Your Team Excited About an Uncertain Future?

How Do You Get Your Team Excited About an Uncertain Future? The old axiom about uncertainty being the only certainty in business seems quaint given today’s headlines: Historically low unemployment. Hiring shortages one day and hiring freezes the next. Creeping inflation. Unexpected layoffs. It’s whiplash inducing. And it’s the world we live in. As the economy shifts and shudders, leaders are challenged to make strategic decisions with increasingly limited foresight. And employees? They’re left feeling disoriented, confused, and vulnerable. It’s a recipe for getting stuck. People become less...
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Navigating the New Norm: Fast Forward for Efficient Growth and Strategic Stability

April 26, 2021 —

Navigating the New Norm: Fast Forward for Efficient Growth and Strategic Stability

We work and compete in a fast-moving world, driven by an accelerating pace of technological and social change. The markets we compete in shift quickly, competition intensifies, and expectations rise. Flux is the new normal. This increases the pressure to enhance efficiency, sharpen competitiveness, and improve profitability—all at the speed your business demands. As a brand strategy firm, we understand that many of our clients, especially those operating in crowded, in-flux categories, need a much more agile approach to address the changing dynamics reshaping their markets and business. To...
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The Latest, Greatest Thing in Digital Is Print

March 7, 2023 —

The Latest, Greatest Thing in Digital Is Print

Print Is Dead, Long Live Print Every year, we hear print is dead. And every year, it proves us dead wrong. The fact is, digital transformation has its upper limits. There are some analog experiences – like the genuine discovery and delight of wandering through a great bookstore – that technology is currently incapable of replicating. Between 2009 and 2015, what’s known as the Amazon-fueled “retail apocalypse,” independent bookstores grew by 35 percent. Perhaps it’s the tenacity and resilience of print that has led many companies to start publishing their own magazines. Uber, Airbnb, Casper,...
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The Role of Voice Technology for Brands

November 29, 2018 —

The Role of Voice Technology for Brands

Voice Technology Is Older Than You Think Voice is the newest technology platform on the block. And like all seemingly new things, it’s actually much older than you think. In the early 1960s, IBM introduced the Shoebox, an early effort at mastering voice recognition. This bulky little machine could recognize 16 words spoken into its microphone and convert those sounds into electrical impulses. Basically, it was a voice-operated calculator. Dressed in a tuxedo at the 1962 World’s Fair in Seattle, developer William C. Dersch performed the miracle of turning your voice into a search engine....
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