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b2b brands

Customer Obsession: How to Put Them Center Stage

January 8, 2019 —

Customer Obsession: How to Put Them Center Stage

B2B Marketers, Want to Drive Higher Revenue Growth? Start Obsessing Over Customers Now. By now, B2B marketers understand first-hand that better customer experience correlates to higher revenue growth. Forrester and others have reports and studies to prove it.  Leaders see it happening in real-time. Sure, the competition still matters. But businesses who are focused, and yes, obsessed, with their customers are finding more meaningful ways to differentiate, drive ROI, fuel digital innovation, and rethink how their business should really be doing business in the customer-led world of today. But...
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Feeling the Holiday Spirit: Introducing Emotive Feels

December 5, 2019 —

Feeling the Holiday Spirit: Introducing Emotive Feels

Emotion Is Everything For brands to make an impact on the outside world, they must explore inner worlds. In our line of work, emotion is everything. The most successful brands are those that evoke feeling—that ignite new ways of thinking about the world and our unique place in it At Emotive Brand, naturally, we’re obsessed with emotion. We believe every company can perform better if its brand connects with people on an emotional level. A brand that’s emotive triggers feelings, inspires action, earns loyalty, and lifts spirits. In the overcrowded business world, your brand must resonate...
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User-Generated Content and Why You Want to Be a Usage Brand Today

August 15, 2019 —

User-Generated Content and Why You Want to Be a Usage Brand Today

Are Users the New Billboards? Historically, brands relied heavily on marketing and advertising to drive awareness and engagement with products and services. But in an era of general mistrust of big corporations, ever-heightening consumer expectations, and a no-bullshit view on unsubstantiated claims, even a killer ad might not be enough to drive your brand forward. That’s why smart and strategic brands realize its customers have the potential to be the biggest trust, credibility, and value builders (or destroyers) out there. And that nailing brand experience today means tapping into the...
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Is Revenue Hiding in Plain Sight? Six Steps to Refocusing on the Customer

August 13, 2019 —

Is Revenue Hiding in Plain Sight? Six Steps to Refocusing on the Customer

Leading a B2B organization is a lot like trying to change the wheels on a bike while you’re still riding it. Half of the time, you’re rethinking internal systems and how to assemble them in new ways. The other half, you’re just trying to keep the business running and avoid any major potholes. There are many different ways to drive an organization, but if you’re not thinking about customer experience at every touchpoint, it might be time for a tune-up. Sales, Engineering, or Marketing? If you’re a sales-led organization, you’re primarily focused on revenue, deals, price, and...
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Bridging the False Divide Between B2B and B2C

March 11, 2023 —

Bridging the False Divide Between B2B and B2C

Business is made of people trying to sell each other things. That’s it. And yet, there is still this massive gulf between business-to-business (B2B) and business-to-consumer (B2C). You feel it immediately in the design and language used. You don’t need a branding vocabulary to know when you’re seeing a B2B ad, because it will probably feature code, a weird bar chart, and copy like, “Adding code coverage with Slather to Zendesk’s iOS SDK build.” Here’s what I want to know: high-level B2B decision-makers are still people – people with hearts, minds, and feelings who make decisions based on...
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