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business transformation

Transforming Business Through Empathy

April 13, 2020 —

Transforming Business Through Empathy

Empathy and Business? Some say no, we say yes. There are many factors that add meaning and purpose to a brand, and they all stem from a single source: empathy. Empathy is the ability to walk in another person’s shoes. That is, to see and experience the world from a perspective different from your own. Here we explore how empathy plays a vital role in shifting brands from a bland and vulnerable position to one that is robust in meaning and purpose. Empathy as a driver of brand strategy When you’re close-in to a business’s daily operations it’s hard to see how your brand is perceived by the...
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Business Growth Strategies for a Brand Turnaround

October 9, 2018 —

Business Growth Strategies for a Brand Turnaround

Business Growth Won’t Last Forever Business growth should never be taken for granted. Even when things look promising, your business could still be at risk for falling into a slump, or worse, taking a dive. It’s impossible to deny that the market is volatile and unpredictable. Competition is abundant, and all businesses lose market share at some point. When revenue hits a speed bump, it’s common for leaders to anxiously ride it out. But when business growth really slows down, denial isn’t going to get you out of the rut. Leadership may react with a mad scramble to redirect the sinking ship:...
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Business Transformation: How to Drive Successful Change

September 21, 2017 —

Business Transformation: How to Drive Successful Change

The Need for Change Management There are many reasons why an organization might come face to face with the need for a business transformation. Increasing competition, new seemingly unattainable prospects, large growth goals, or not meeting the expected return on investment are among many of the most common we see. These reasons and warning signs are by no means mutually exclusive. A business transformation generally involves large shifts that dictate change at every level of the business and brand – small and large scale. And managing a change of this scale is no easy task for businesses or...
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Brand Behavior Matters for Transforming your Business

May 2, 2017 —

Brand Behavior Matters for Transforming your Business

To Transform Your Brand, Transform Your Brand Behavior In the end, brand behavior is what drives results. No matter how smart and inspired your brand strategy may be, it’s just strategy. And oftentimes, it’s just not enough. In fact, we’ve seen many brand strategies fall short because they failed to move beyond brand identity and communications, and didn’t provide the guidelines, tools, and processes needed to actually bring the brand’s defining attributes to life through meaningful behavior and action. Brand behavior is all about how your brand reaches out to people and how they respond...
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The Meaning Gap and What it Means for Your Business

July 28, 2015 —

The Meaning Gap and What it Means for Your Business

Your business’s performance suffers when people don’t do what your business needs them to do. So why aren’t they doing what you need them to do? The meaning gap represents the distance that’s growing between your business and the people vital to it’s success. As your business becomes more sophisticated, measured, and managed – in other words, less human – it moves one way. As people, acting as customers, employees, social media users, and citizens, become more mindful, concerned, and discerning – in other words, more human – they move in a different way....
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