Topics

team

Emotive Design Is Felt in the Gut

May 24, 2018 —

Emotive Design Is Felt in the Gut

This week, we had the pleasure of adding Beth Abrahamson as a Senior Designer to our team. She is a multidisciplinary graphic designer whose practice challenges the distinction between art and design. Constantly shifting in and out of different mediums – collage, ceramics, photography, drawing – she’s an expert at imagining how these forms can live in the digital world. With an MFA in Design from California College of the Arts, Beth has recently worked with AirBnB, Southern Exposure, San Francisco Art Institute, and many others. We sat down with Beth to discuss her work, the importance of...
Read more >
What Makes a Great Strategist?

October 19, 2017 —

What Makes a Great Strategist?

A Team of Strategists Lots of businesses use the title of strategist for roles within their organization. For us at Emotive Brand, we have a very clear and defined view of what makes a good brand strategist. We carefully curate our project teams of strategists with a focus on selecting the skill sets and experience that are best suited for our clients and our projects. The Need for a Great Strategist In today’s hyper competitive, interconnected, always shifting world, businesses need great strategists to really drive their business and brand forward. When recruiting and hiring strategists at...
Read more >
Building the Perfect Team? Is it Even Possible?

April 27, 2017 —

Building the Perfect Team? Is it Even Possible?

A recent New York Times Magazine article, “What Google Learned From Its Quest to Build the Perfect Team,” went viral and became one of the most emailed and widely shared stories for days – for good reason, in our opinion. Building a good team is a difficult task for most companies, organizations, agencies, classrooms, and families alike. And building the perfect team? That often feels impossible. So why do some groups thrive? Why do others falter? Is there a key to team success? These were the questions Google set out to answer. Here’s our spin on what Google discovered. Teams = Teams The...
Read more >