Topics

Purpose-led

The Role of Company Culture in Business Success

October 16, 2018 —

The Role of Company Culture in Business Success

The Corporate World is Restructuring Company Culture Your company culture matters more than ever. Deloitte’s Global Human Capital Trends 2016 survey, “The new organization: Different by design,” maps and draws connections between the talent, leadership, and competitiveness challenges organizations around the world face. This year’s data indicates a shift: CEOs and HR leaders are more focused on culture as a source of competitive advantage than ever, and they are turning to restructuring their organizations to increase employee engagement and retention, improve leadership, and build the...
Read more >
How Culture Brings Strategy to Life

January 25, 2017 —

How Culture Brings Strategy to Life

Culture and Strategy Business, culture and strategy can work harder for companies but how?  For many businesses, company culture and strategy exist in two different worlds. They take on separate conversations and are designated as separate leadership and separate budgets. And although many executives today realize that both culture and strategy drive their business, they fail to link the relationship between the two. But not grasping how strategy and culture can work together means both become less impactful. More Connected Than You Think There are many misconceptions about what company...
Read more >
Purpose-Led Brand Strategy Optimizes Business

May 21, 2016 —

Purpose-Led Brand Strategy Optimizes Business

Purpose-led Brand Strategy that Masters the Intangibles, Masters Markets A purpose-led brand strategy has the power to optimize the present and future value of your business. When your brand actively embodies all the true and meaningful aspects of your corporate decisions, policies, and actions, it not only brings new energy to your current competitive efforts, it also signals a brighter and more energizing future to the people vital to your company’s success. Your brand houses your company’s intangible value Everyone knows there’s a link between the perceived value of your...
Read more >
Doing Good Feels Good – Is Your Brand on Board?

March 1, 2016 —

Doing Good Feels Good – Is Your Brand on Board?

Action for Happiness is a movement for positive social change. We’re bringing together people from all walks of life who want to play a part in creating a happier society for everyone. This video from Action for Happiness spurred some thinking on brands and what people are looking for today. Let’s start by defining “happy”. It can be superficial – like what you feel as you watch a TV ad that makes you laugh or brings a tear to your eye. It can be profound – as in what you feel when you know that what you’re doing is doing good for others. We’ve...
Read more >
TOMS Shoes: When Being Meaningful Becomes the Business You Are In

June 6, 2011 —

TOMS Shoes: When Being Meaningful Becomes the Business You Are In

TOMS Shoes has built a strong business and huge following based on its altruistic approach to selling shoes: buy a pair from TOMS and TOMS gives a second pair to someone who really needs them. Now they’re taking this “one-for-one” philosophy used to build the image of the company and turning it into their business model. To us, this is far more than a “rebranding” exercise, it’s the transformation of TOMS into a business inspired by a noble ambition. It is emblematic of the next generation of business in which enterprises take on broad social...
Read more >