I don’t follow the rules, and I don’t expect our clients to either. As a brand strategist and change agent, I push boundaries to reveal the emotional power of a brand and help unlock its true potential.

I thrive at the intersection of business and brand strategy. My approach blends strategic insight with emotional intelligence to create brands that don’t just stand out—they lead. For me, strategy goes beyond the boardroom. I build deep, trusted relationships with clients, helping them shape bold, differentiated, and resonant brands that deliver transformational outcomes.

I’ve helped brands spark change, break boundaries, and drive growth that matters.

I co-founded Emotive Brand with the belief that creativity and business should connect on a human level because people don’t just buy products or services—they connect with ideas that resonate emotionally. As CEO, I lead a team of exceptional thinkers and creatives who understand how to turn those connections into meaningful change.

I’m an agency “lifer” with more than 25 years of experience, and for over 15 of those years, I’ve built an agency that thrives on deep insights and a genuine understanding of what drives our clients’ businesses. I’m driven by the energy of collaboration and by helping people bring their wildest ideas to the table. For me, success is about creating work that moves people, sparks growth, and leaves a lasting impact.

My practice doesn’t fit into a tidy box. Brand Strategist, Creative Director, Facilitator, Leader: I’m a catalyst for new ideas and approaches.

The breadth of my professional life gives me a unique perspective on how to generate transformation and change.

With more than 25 years of experience working with organizations of all sizes—from big, blue chip brands to small, community-oriented nonprofits—I meld the creative process with business intelligence to help teams envision new futures, align around fresh opportunities, and adapt effective strategies for growth.

I thrive in the technical side of design, helping our designers create systems that bring our clients’ brands to life.

My 30+ years of agency experience gives me a broad perspective. My embrace of change and technology keeps me on my toes.

I’ve worked with a wide range of clients—from tech giants to cultural institutions to startups—delivering on everything from the smallest artifacts to global campaigns. I make things make sense so that the visual systems we develop work seamlessly and bring value to our clients. The Devil is in the details, and I’m right there with him.

I’ve always believed that the magic of brand design lies in the details—the subtle, thoughtful choices that bring a brand to life. As Digital Design Director at Emotive Brand, I’m responsible for transforming brand strategy into a visual experience that resonates across both the digital and physical worlds. Every brand has its own personality, and I love finding the unique nuances that make each one stand out.

With a background in both architecture and graphic design, I approach brand creation from a multidimensional perspective. I’ve had the privilege of working with a range of global brands, but no matter the project, my goal is always the same: to craft designs that feel human, emotional, and full of possibility.

“Copywriter” doesn’t quite capture what I do. I don’t just fill space with copy that informs. I tell stories, rooted in truth, that differentiate, inspire action, and connect brands with their audiences in meaningful ways. My approach starts with empathy, and leads to expression with the power to move individuals and entire organizations. 

I thrive on collaborating with brands that are eager to hone their unique value and stake a claim. Whether shaping a brand’s voice or crafting narratives that help ignite change, I’m passionate about making sure every word has purpose. My experience includes creative partnership with Alaska.

As a brand strategist, I help clients articulate who they are, what they stand for, and what makes them special.

It’s harder than you think, as there’s always too much that could be said. I’m at my best when clients allow me to cut out what’s not useful and amplify what is. I get to ask tough questions, provide alternative perspectives, and assemble ideas in new ways. It’s fun.

In my 25 years of experience, I’ve learned that my most valuable contribution to any branding exercise is clarity—providing the ideas, story, or vision that guide organizations in their growth or transformation.

I believe the foundation of a successful project is rooted in strong partnership and clear communication. As an Account Director, my goal is to work closely with clients, ensuring our teams are always aligned and never left wondering, “What’s next?”

With over 7 years of experience in legal operations and a Master of Science in Strategic Brand Communication, I excel in fast-paced, high-stakes environments—always balancing the big picture with tactical precision.

What excites me most about Brand work is its unique role at the intersection of marketing, design, business and people strategy, and user experience—enabling it to shape and influence nearly every facet of an organization.

I believe design is language. One that creates connection, shared understanding, one that has the power to bring people together, no matter their background or expertise. One that doesn’t need translation.

I’ve been practicing design internationally for 20+ years, collaborating with teams and individuals across continents and cultures, from self-initiated publications to award-winning identities and complex design systems. I bring this experience to every project, yet what drives me is always starting from scratch—the conversations, the exchanges, brilliant concepts and weird ideas, cul-de-sacs and everything I don’t know. I am a team player and consider the truly inspiring comes from a dialog—between humans that is.

From brand insights to brand identity the entire process excites me as a designer. I visually bring strategy to life to create memorable and impactful brands. 

I have an adept ability to uplift and motivate people. I use empathy and intelligence to guide my design choices ensuring the work speaks to the hearts and minds of its audience. I approach everything I do with tenacity, positivity and kindness. 

I have left my mark on an abundance of brands from Start-up to Fortune 500 and in between with a specialization in the B2B space.

When it comes to brand stories, there’s a lot of noise out there. I love sifting through that noise, finding the singular specialness of my client’s brand, and expressing it in a way that moves their customers, investors, and employees to action. 

I’ve worked with consumer, B2B, and non-profit organizations of all sizes and stages over the past 30 years, helping them envision possibilities, transform their brands, and make a lasting impact. 

The one thing I’ve learned is that the brand isn’t defined by outside consultants like me. The essence of a brand is inherent in the company’s DNA. It’s just my job to tease it out.

I see brand strategy as equal parts diligence and creativity. Every engagement is an opportunity to dig in and find all the weird and wonderful things you do to make your mark.

The only thing more fun is finding just the right words to describe what I find, to reflect that wonder and delight back to you.

I’ve always been a writer and researcher, and in brand strategy, my talents synthesized. I’ve worked with organizations ranging from young startups to nonprofits to financial titans, and I bring a true mix of the creative and the analytical to helping you realize the best expression of your value and values.

As a creative leader, my goal is to craft meaningful and compelling brand stories that lead from the head and capture the heart. Whether I am directing teams or actively creating, I prefer to roll up my sleeves and be an integral part of the creative process, from start to finish.

With more than 20 years experience as a multidisciplinary creative—10+ of those spent cutting my teeth in New York, collaborating with global branding firms and working as an independent creative with New York authors, musicians, artists, theater producers, and restaurateurs—I have worked on visual identities, brand experiences, and campaigns for clients across a wide range of industries.

My branding work has been featured in Graphic Designers USA2 and Creativity 38, and my illustration work has been published by Archaia Entertainment.

As a Brand Strategist at Emotive, I bring logic, design thinking, empathy, and customer-focused inquiry to everything I do. I’m a huge believer in the power of zooming in and zooming out on a problem to access perspectives and views that might get overlooked. This allows me to bring my head and heart into the process of creating brands that are authentic, aspirational, and inspiring—and most importantly, believable.

With over 25 years of experience working with senior leaders across multiple industries, from small startups to established global firms, my work has a common thread: I create blueprints that strategically—and emotionally—connect brands with their audiences.

I work to bridge the gap between clients and our team so every project results in a successful and seamless experience.  

I thrive in cultivating client relationships and ensuring our teams, from strategy to design, are able to produce their best work possible.

From in-house to agency, trade marketing to account management, blue-chip to non-profit, my experience spans the gamut and I use it all to manage every project from start to finish.

Digging into brands and businesses and defining what makes them special is what I do best. While I’m a traditional brand strategist in experience, I’m part anthropologist, part educator, part insight-identifier, and part creative storyteller at heart.

With almost 20 years of experience building brands both on the client service side and in-house, I love sharing both my passion and expertise with brands big and small, old and new, helping channel their passion into real growth.

Oh, and I find my best work happens with a dog (or two) at my feet.