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give people meaningful reasons to innovate

Why Have a Purpose Beyond Profit?

August 10, 2022 —

Why Have a Purpose Beyond Profit?

Developing a purpose beyond profit business strategy has been gaining momentum in the business world, with both positive and negative attention. For decades, enterprises have had “mission statements”, “vision statements”, and  “values”. Check almost any corporate website and you’ll find these “drivers” of the business buried deep down and many clicks away from the surface. Despite having taken on these important steps to say what their business is all about, there’s often a big difference between what they intend, and the effect...
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Give People Meaningful Reasons to Innovate

March 24, 2015 —

Give People Meaningful Reasons to Innovate

We often come back to the Fast Company blog post by Seth Kahan, a change specialist and author of, “Getting Innovation Right”, published in 2013. Many of our clients are looking for help creating a brand strategy and developing corporate values that will help create a culture of innovation. Seth presents three practical secrets for the innovative leader. We were particularly struck by his second secret: Secret #2. Articulate the Way Forward People rely on their leaders to craft a vision of the future that makes sense and can guide their everyday decisions. Most of the leaders I...
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