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Agile

How Client-Side Experience Informs Agency-Side Strategy: Interview with Emotive Brand Creative Director

June 15, 2017 —

How Client-Side Experience Informs Agency-Side Strategy: Interview with Emotive Brand Creative Director

Interview with Skott Bennett, Creative Director As Creative Director of Emotive Brand, Skott puts his client-side experience to work. An expert at creating meaningful solutions that meet the unique needs of both our customers and clients, Skott offers thoughts on how his years inside companies much like many of our clients inform his work agency-side today. What drew you to agency work? I always tried to bring an agency approach to my client-side experiences. And where I found this approach really worked was with brand-related projects. Identifying and defining the true purpose behind an...
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Positioning Strategy for High-Growth Tech Companies

August 1, 2017 —

Positioning Strategy for High-Growth Tech Companies

High-Tech Companies Have Banished the Word Brand Strategy I’m not sure when it happened. I only know it has. Brand strategy is no longer something the tech world is asking for. Well, let me be clear, they are still asking for it, they just aren’t using the term brand strategy. Positioning strategy is the new brand strategy, at least for high-growth companies where time is of the essence. I’ve felt the shift first hand. As a co-founder of an agency, I’m the person who takes the incoming calls from prospects looking for an agency. It used to be that I would patiently listen for the words...
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High-Growth Software Firm Looking to Accelerate Business Quickly

June 2, 2016 —

High-Growth Software Firm Looking to Accelerate Business Quickly

Metal Toad: a high-growth business needed to be aligned to create maximum impact Metal Toad is a successful, high-growth software business with a highly regarded reputation and big ambitions. As technology consultants, Metal Toad works to modernize businesses by building strategic applications for clients like Sony, Cisco, PBS, Verizon Wireless, and ABC. When they came to Emotive Brand for help, the management team was at a crossroads. As often happens in the midst of a boom, an enthusiasm for growth left the business pursuing too many diverse initiatives. They needed to quickly realign and...
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