Purpose-Driven Companies
Deloitte is the world’s largest audit, tax, and consulting firm. They have done extensive research on purpose-driven companies and the role of purpose in them. And according to their report, companies at which people agree there’s a “strong sense of purpose” perform significantly better than those that don’t.
Specifically, these purpose-driven companies have:
• Excellent financial performance
• Distinct and differentiated brands
• Strong workplace cultures
• Highly satisfied customers
Three Drivers to purpose-based performance improvements:
1. Create a Purposeful Culture
Invest in making your purpose a mainstream and actionable idea across your workplace. So work on aligning everyone to your purposeful ambition by making it relevant on an individual level. Show employees how they will benefit from helping make your purposeful ambition a reality.
2. Exude a Purposeful Presence
In order to succeed, ensure that every level of management and staff is included in the process of training and engagement around your purpose. So don’t only talk the talk, walk the talk. Make sure to acknowledge, celebrate, and reward the purposeful behaviors of individuals, teams, and departments. Shift your brand and marketing messages to better reflect your purposeful ambition.
3. Adopt More Purposeful Behavior
In order to change the way your brand and its people interact internally, and with the outside world, make sure every interaction reflects and amplifies your purposeful ambition. By examine processes, policies, and procedures and amending as needed purpose will drive your business.
People Connect to Purpose
Purpose isn’t simply a “nice to have” business attribute. Purpose-driven companies positively impact virtually every measure of success. Why? People connect to purpose and they change the way they think, feel, and act when they embrace a purpose that truly matters to them.
For additional reading on driving business through purpose, read Pathway To Sustained Growth
Check out some of the companies driven by purpose we have had the pleasure of doing work with.
Emotive Brand is a San Francisco brand strategy firm.
