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Emotive Brand
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The thinking that shapes our approach.

Top Posts

  • Market Insights That Come from the Heart

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  • Infusing a Brand with Big Heart Begins with Big Thinking: How Small Design Cues Can Generate Great Big Feels

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  • Telling Your Story of Growth: The Power of a Strategic Narrative

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  • How Do You Orient Your Team When Everything Seems Uncertain?

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Defining What a Brand Is: Why Is It So Hard?

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Roundtable with Bloomerang CEO Dennis Fois and CMO Ann Fellman: Part 1

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The Future Belongs to Those Who Make Us Feel

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The Business of Transformation is Human

The Unstoppable Rise of Emotion

The Unstoppable Rise of Emotion: Why Leading with Feeling is the Rational Choice

Feel the Shift: The Rational Strategy for Emotional Transformation

An illustration of a hand holding a magnifying glass, symbolizing the paradigm shifts illuminating 2025—helping brands forge deeper, more meaningful connections with their customers.

Beyond Trends: 2025’s Top 5 Paradigm Shifts for Brands

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An Emotive Founding Story

The Case for Supreme Honesty as a Precursor to Killer Brand Strategy

An illustration of two people embracing, forming a heart, symbolizing the evolving role of CMOs in harmonizing and aligning the entire C-Suite.

The Evolving Role of the CMO: Chief Alignment Officer

An empowered employee raises their computer high, symbolizing how organizations that prioritize employee well-being unlock their team's full potential and stand out as empathetic leaders in the process.

The Engine of Productivity: Wellness in the Workplace

Here’s an illustration of a joyful person dancing, perfectly capturing the energy and emotion behind compelling brand storytelling. Just like this lively movement, your brand’s story should resonate deeply, creating authentic connections that move your audience.

Creating a Brand That Resonates: 3 Grammy-Worthy Lessons from Tracy Chapman’s “Fast Car.”

White Papers

  • The Unstoppable Rise of Emotion

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  • The Meaningful Workplace

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  • Brand Category Creation: A Strategy for Success

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  • Purpose: The Pathway to Sustained Growth

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  • Transforming Your Brand Into an Emotive Brand

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  • How Leading Companies Are Winning Through Meaningful Brand Strategies

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  • Brand Behavior Drives Results

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  • Successful Leaders for the 21st Century

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  • Meaningful Leaders Resolutions for the New Year

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  • Reputation Management

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  • Every Moment Counts in the Shift to a Meaningful Reputation

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  • Five Reasons Why B2B Brands Should Become Meaningfully Emotive

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  • Purpose Beyond Profit

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  • How to Talk to Your Employees in Turbulent Times

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  • The Meaning Gap – What It Means to Your Business

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  • 10 Ways to Be Meaningful

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  • The Path to a Brand’s Meaningful Reputation

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  • The Age of Meaning

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