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If You Don’t Have Anything Meaningful To Say, Social Media Won’t Help You Say It Better

If You Don’t Have Anything Meaningful To Say, Social Media Won’t Help You Say It Better

We loved this rant about the idea that social media is a “brand strategy”.

Repeat after me, urges the presenter, “Social media is a channel”.

So, if you’re struggling to make social media work for your brand, maybe it’s time to look at what your brand is saying through social media.

How is it creating a better “give and take” between your brand and the people vital to its success?

How is it helping people generate new meaning in their lives?

How is it creating a new relationship, not simply deploying the same messages used elsewhere?

Read the accompanying article, “Without the right message, Twitter is no better for your brand than a fax machine.

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15 March 2012 Jerry Holtaway

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