Illustrating the power of inclusive commerce to draw in purpose-driven top engineering talent.
A people brand to distinguish, unite, and celebrate a global and growing workforce.
Services
- Brand Narrative
- Messaging Platform
- Copywriting
- Recruitment Campaign
- Social Media Strategy
- Website Design
As a company, Wish is data-obsessed, investigating every inch of the customer journey to uncover better ways of delighting people with inclusive commerce. When you lead with data, employees are given complete ownership of their initiatives, the company meets greater and more dependable success, and customers find their next favorite thing. That’s the magic of discovery rooted in data.
We created a recruitment campaign and accompanying careers site to highlight Wish’s mission of making affordable goods accessible to everyone. In a vibrant collage style, we designed customer stories to show the creative, inspiring, and unexpected end results of inclusive commerce. When you work at Wish, not only are you joining an elite group of engineers and data scientists, you can “spend your day making someone else’s.” From the creativity of indoor sports to a virtual safari wedding, we invite top talent to ignite inspiration and get in on extraordinary.
What we learned along the way
Focus on the joyous end-result.
The future of e-commerce is a global marketplace involving a complex web of technology, engineers, merchants, and distributors. But at the end of the day, the most inspiring, attention-grabbing aspect is the joy it brings customers. When in doubt, make the creativity of everyday people the hero.
Employer brands are a testing ground.
Where corporate rebrands can be intimidating, employer brand projects can act as a smaller, safe place to experiment with playful new messaging, bold design, and a more optimistic tone. More often than not, these experiments get adopted at a higher level.
A big idea that works globally.
Too often, creative campaigns focus solely on U.S. markets. For global enterprises, coming up with a big idea that works across cultures and territories is key. We crafted our designs to be representative, inclusive, and easily translatable. Testing outside of the U.S. helps ensure content and messaging resonates across geographies.
Genoa Martell, Former Global Head of Talent Acquisition, WishThe team really understood us. They went the extra mile to figure us out, getting to the core of our company. We had essentially no corporate brand. It was a brave effort to create an employer brand when there’s no corporate one. They did it anyway, which I think speaks volumes.”
An Engineering Spirit of Creativity
The DNA at Wish is built on potential, curiosity, and venturing forth to discover something you love even if you don t know exactly what you’re looking for yet. We sought to capture that same essence through customer collages. A little bit off-kilter, totally inspiring, these stories attempt to bottle that engineering spirit of creative problem-
solving.
A Balance of Rigor and Whimsy
To round out the fanciful nature of the customer stories, the campaign utilizes gridded structures and playful pixelated artwork. The grid reflects the product UI itself, which gives the more expressive elements the structure needed to be creative.
Experience that Works
Flexing with the times.
Originally, we planned a series of in-person photoshoots. As coronavirus changed our plans, we leaned into the creativity of the campaign and adopted a more artistic, collage approach, depicting customer stories including indoor sports and virtual weddings.
Extending the journey.
Recruitment campaigns don t exist in a vacuum. If everything you create is pushing toward a careers site, then that careers site needs to be just as vibrant and evocative as your campaign. We ensured all touchpoints were consistent and inspiring.
Let the products shine.
More than just being fun collages, every item portrayed in the designs are real items you can order on Wish. It s a fun way to tie in people, products, and the passionate team that makes it all possible.
Design that adapts.
For this campaign to be successful, the design had to work as both a tiny Facebook ad and a giant billboard. We created a flexible system that allows the customer stories to register at any size.
Recent Work
Bringing a people-centered brand into a digital-first, product-led future.
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