Making the 19th floor feel like home.
The largest mobile network for meeting new people wanted to make a visible impact inside their new offices.
Services
- Visual Identity
- Brand Experience
- Brand Guidelines
Every brand touchpoint has a unique opportunity to evoke a feeling.
The Skout team wanted to create an immediate impact on both employees and visitors when the elevator doors opened into their newly leased San Francisco space. Skout had successfully cracked the mobile, social and local code, bringing new people together in real life. A “magic” is associated with meeting new people and we wanted to convey that sense of magic and discovery inside the Skout HQ. Super graphics were abstracted from the logo to create a bold and fresh branded environment. Hidden “easter eggs” are found when viewing graphics from certain locations or angles. These illusions require true precision and mathematics to make them work, much like the technology behind Skout.
Bringing Strategy to Life
The art of perspective.
The bold super graphics give a real sense of identity to employees. The space’s subtle hidden graphics are a clever reminder of what Skout makes possible.
