Taking the hassle out of ordering.
Why order drinks from the bar when they are right at your fingertips?
Services
- Naming
- Visual Identity
- Collateral Design
- Website Design
- Brand Guidelines
This start-up app was ahead of the curve when it came to ordering food and drinks directly from your phone.
These entrepreneurs were quick to realize the phone was a portal for ordering anything from anywhere. Already know what you want to drink? Order it on the go so your drink will be ready when you arrive. Want to send a cocktail to someone across the room? Consider it done. Poolside ordering? Why wait for the hostess to come by. Drinking and eating should be all about fun, a time to relax and enjoy with friends. The app was focused on making ordering effortless, and encouraging more fun and sharing among friends and strangers. This was our inspiration for the name Kickback, and the playful brand identity we developed.
Bringing Strategy to Life
Kickback, Relax, Enjoy.
Inspired by the idea of relaxation, this visual identity plays with the letter “K” to imply fun and playfulness. Rewards will come to those who give.


Recent Work
Bringing a people-centered brand into a digital-first, product-led future.
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