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Emotive Brand got us right from the start. They were able to understand our technology, our vision for the future, the nuances of what makes us different, and delivered us a brand that is cutting through the clutter and aiding us in growing our revenue almost 4x since launch.”

Alex Henson, Head of Marketing, Moveworks

Balancing Simplicity and Magic

Moveworks collapses time to create instantaneous resolution. Accelerating the enterprise in real-time meant conveying a sense of getting it done. The brand’s personality was captured in these sentiments: fast, dynamic, and bold, yet simple and direct.

Forward Looking and Precise

The visual identity leans into the concept of fast-forward. The mark conveys an abstract version of the M and W, which reflect each other perfectly and allude to a conversation. It’s about pure simplicity with the right amount of hidden magic.

A Brand Built for CIOs

A heroic photography style puts the target CIO customer front and center and makes them feel like the hero, while leaving other CIOs wanting to get in on the action.

Be Unconventional

Being different means looking different. Too many B2B tech brands are indistinguishable from one another. Not Moveworks. They are not like any other AI company and they shouldn’t look like one.

The Need to Move

Digital manifestations of the brand were imperative. At every touchpoint, we infused the brand system with movement and a sense of acceleration. Building movement into the guidelines ensured the brand could move strategically and consistently in a way Moveworks could own.

An Event That Brings the Brand to Life

One of the most powerful manifestations of a brand is bringing it to life through events where customers can feel, hear, and even touch the brand. Moveworks hosted an invite-only event for CIOs to learn, network, and get personal with the founding team. The result: a funnel full of leads.

A Brand Video That Tells the Full Story

The video we created needed to spark energy around the Moveworks brand and explain the product in a multi-dimensional way. The challenge was showing the product in real-time, while revealing the intelligence, speed, and breadth of problems Moveworks can solve.

Find the truth.

We worked one-on-one with the Moveworks executive team to establish the core truths of their brand. These set the foundation for what the brand is built on and from what the brand will continue to grow and evolve.

Shhhhh!

Operating in stealth mode means constantly thinking and acting in ways that create intrigue and that sustains it. We made sure that every touchpoint leading up to the launch was infused with magic — delighting CIOs and driving curiosity.

Video moves you.

Video dials things up a notch bringing all that great strategy to life. We produced a brand video that evokes Moveworks’ unique spirit, explains the offering, and creates a sense of dynamism around the company.

Calling all recruits.

As Moveworks reached a pivotal point in growth, they needed to not only attract talent, but the right candidates to join their purpose. We created a manifesto to inspire recruits, spur interest, and compel the right people to apply.

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Bringing a people-led company into a product-led future.

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