Naming the future of freshness.
Technology, market-making, and sustainability come together as key themes for this B2B brand that defies time.
Services
- Naming
- Visual Identity
- Brand Experience
- Brand Guidelines
BluWrap’s patented technology makes it more possible, affordable, and sustainable to deliver fresh proteins worldwide by inhibiting the natural degradation process.
Our job was to create a name that would resonate with distributers, suppliers and investors alike and to develop a cool, fresh, and modern brand identity that evoked a feeling of confidence. Partners need to feel that the technology works as promised and that BluWrap can help them create new markets. Investors need to feel that BluWrap is a worthy investment option, able to grow and prosper.
Managing the sustainable flow of food.
The inspiration for this brand identity came directly from the BluWrap technology. A blue box that keeps food fresh with a patented controlled-atmosphere system—a secure environment inside of a bubble.
Recent Work
Bringing a people-centered brand into a digital-first, product-led future.
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