So tweeted the amazingly insightful Gianpiero Petriglieri of INSEAD.
Consider, therefore, how a well-crafted, emotionally meaningful purpose “hits two birds with one stone”.
- It takes into account what “I” want, need, aspire to – as a customer or employee.
- At the same time , it embraces the collective impact on “WE” – the company, the employees, the society, the planet.