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innovation

Fresh Perspectives: Refresh & Energize in 2017

January 4, 2017 —

Fresh Perspectives: Refresh & Energize in 2017

2017, A Different Year Each new year marks a new opportunity for reflection, change, and asserting goals and objectives. 2016, like many years in reflection, was a whirlwind of ups and downs, successes and challenges, learning and progress. By stepping away from the office and our workflow for the holidays, we gained distance from the happenings of 2016. And at Emotive Brand, we believe this space and time away is critical to gaining the clarity we need to take 2017 by storm. There is great impact and value in stepping back in order to see things with a fresh perspective. Everything comes...
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Why the Best Brands Act Like Tech Companies

August 18, 2016 —

Why the Best Brands Act Like Tech Companies

Everyone’s in Tech Today, it’s not a question of tech vs. non-tech. At the end of the day, every company is a technology company.  This means it’s time to throw away preconceived notions about what tech companies are, what they do, or where they do it. Technology companies don’t only thrive in Silicon Valley. Technology companies aren’t all as big as Google. In fact, you don’t even need to sell technology to be a technology company. It’s not always about the product. It’s about how you do business, how you compete, and how you offer the most meaningful value to customers. It’s about...
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Sparking Innovation Through a Purpose-Driven Vision

August 8, 2016 —

Sparking Innovation Through a Purpose-Driven Vision

Innovation. Everyone wants it. But what is it? Where does it come from? What’s the best way to shape a culture of innovation? What best aligns, inspires, and motivates people to innovate? What role could a new brand strategy play in transforming your organization into an innovative powerhouse? The new innovation As the leading global consulting firm PWC points out, “It’s no longer just a case of pushing products out of labs but, rather, of creating value for customers by personalizing the entire customer experience. So, forging an organizational culture that promotes innovation, getting...
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The Value of Leadership that Inspires

August 2, 2016 —

The Value of Leadership that Inspires

Leadership Leads to Inspiration The strength of a company depends heavily on its leaders and their leadership. Successful business leaders have to be smart, hardworking, and able to get things done. But, often, that’s simply not enough to fuel a thriving business. Today’s companies require more than just intelligence and drive. As a result, more and more companies are seeking out and focusing on developing their ability to drive inspiration and motivation. And in modern business, whether a leader can inspire, motivate, and engage employees is what sets one leader apart from the next....
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How Do You Create a New Brand Category?

July 27, 2016 —

How Do You Create a New Brand Category?

All Signs Point to a New Brand Category Traditional wisdom suggests that creating a new brand category is a massive undertaking. In our recent post on category change, we wrote about when it’s time to consider creating a new category. In that post we were clear: undergoing a category change is not something for the faint of heart. If you’re leading the effort, you’ll need thick skin, an iron will, and if you don’t have deep pockets, you’ll need to be extra resourceful. Creating a new brand category requires big ideas that literally think outside the box — that’s the whole point. You’ll...
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