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Give People Meaningful Reasons to Innovate

We often come back to the Fast Company blog post by Seth Kahan, a change specialist and author of, “Getting Innovation Right”, published in 2013. Many of our clients are looking for help creating a brand strategy and developing corporate values that will help create a culture of innovation.

Seth presents three practical secrets for the innovative leader. We were particularly struck by his second secret:

Secret #2. Articulate the Way Forward

People rely on their leaders to craft a vision of the future that makes sense and can guide their everyday decisions. Most of the leaders I have met improvise this activity and many do it badly. And yet articulating a rousing vision of the future isn’t difficult. It can be your secret super-power, if you just master these three tactics:

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