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Checking In: One Month of Strategic Writing at Emotive Brand

August 28, 2017 —

Checking In: One Month of Strategic Writing at Emotive Brand

Chris Ames has now officially been with Emotive Brand for one month – who knew he’d make it this long?– and as a new writer in the branding world, we wanted to see what he’s learned thus far. In this post, Chris talks about the importance of strategic writing and shares some advice that he’d give to other young creatives looking to break through in marketing and branding. What has been your biggest surprise so far? The sheer amount of strategy, planning, and forethought that takes place before even a single external word is written has been impressive and humbling. As a writer, I tend to...
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How Client-Side Experience Informs Agency-Side Strategy: Interview with Emotive Brand Creative Director

June 15, 2017 —

How Client-Side Experience Informs Agency-Side Strategy: Interview with Emotive Brand Creative Director

Interview with Skott Bennett, Creative Director As Creative Director of Emotive Brand, Skott puts his client-side experience to work. An expert at creating meaningful solutions that meet the unique needs of both our customers and clients, Skott offers thoughts on how his years inside companies much like many of our clients inform his work agency-side today. What drew you to agency work? I always tried to bring an agency approach to my client-side experiences. And where I found this approach really worked was with brand-related projects. Identifying and defining the true purpose behind an...
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Brand Strategy and the Value of Creative Design

March 31, 2015 —

Brand Strategy and the Value of Creative Design

At Emotive Brand, we are keenly aware of the symbiotic relationship between brand strategy and creative design. In the traditional model, the company leadership team aligns on a new brand strategy and design brings it to life. You know the drill: new logo, new color scheme, new typography, new website. But there’s a deeper relationship between strategy and design that yields more meaningful, more memorable results. Creative design is not an appendage of brand strategy. Fundamentally, design IS strategy and strategy IS design. At least that’s how it works at Emotive Brand. Design in...
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