Topics

c-suite

The Evolving Role of the CMO: Chief Alignment Officer

April 19, 2024 —

The Evolving Role of the CMO: Chief Alignment Officer

No role in an organization has evolved more rapidly than the CMO’s. It used to be that owning branding, communications, and campaigns defined the job. Now, CMOs need to be experts on customers, marketing tools and advanced analytics,and business strategy. Brand management remains an essential duty, but in service of driving business growth. Most importantly, because a CMO’s work connects directly to sales, product development, IT, finance, and other parts of the organization, CMOs find themselves needing to play a growing role in aligning their organization around new ways of thinking and...
Read more >
Today’s CMO: What It Takes to Drive Growth

November 11, 2016 —

Today’s CMO: What It Takes to Drive Growth

We work with CMOs every day, developing strategy and positioning businesses to enable growth and build brand strength from within their organizations. We have seen a role shift for CMOs over the past few years and have deep empathy for these leaders as they look to keep pace with an ever changing set of skills – more complex and more digital by the day. Because we have a front row seat of today’s CMO, we see more and more of our clients responsible for delivering both top line revenue and profit. CMOs are not only expected to keep pace with the changing digital landscape, but also...
Read more >
Female CEOs We Admire and Why

November 9, 2016 —

Female CEOs We Admire and Why

The Gender Gap It’s no secret that gender disparities and inequalities still exist. And gender inequality in the workplace today goes beyond the pay gap. The wage gap has narrowed to less than 5%, but this isn’t enough. 59% of women still feel like they have fewer opportunities because of their gender. 88% of women say they feel as though they are addressed differently than male colleagues. And only 4.2% of CEOs in America’s fortune 500 are women. And as a company with two female CEOs, we are acutely aware of this and believe in closing this gap. We thought it a fit time to celebrate some of...
Read more >
Meaningful Leaders Resolution #1 for 2015

December 17, 2014 —

Meaningful Leaders Resolution #1 for 2015

Lead by proudly, confidently and passionately proclaiming a new destination for your customers, your employees and your business. Going beyond profit, declare your intention to do well by doing good. Give everyone the answer to their burning question, “Why?”. Why does your business exist? Why is that good? Why does that matter? Interested in learning more about how to create your Purpose Beyond...
Read more >