“Ambition” is the new “purpose.” Workplaces become meaningfully relevant when employees see the point of what they and their employers are out to do: the company’s “why”, it’s reason for being, it’s meaningful ambition. When presented in a credible, inclusive and authentic way, the company’s meaningful ambition is respected, admired and embraced by employees because it aligns to their personal values and answers their desire for meaning.

Employees can see themselves within the company’s meaningful ambition. They see how they can actively make it possible. They feel inspired to make it happen. They discover a way of achieving a meaningful outcome for themselves, their employer and the world in general.

Download The Meaningful Workplace to read the entire paper.

Emotive Brand is San Francisco branding agency.