Adding value to every frame of film and television.
Repositioning Watchwith to take advantage of a rapidly evolving TV and media industry.
Services
- Naming
- Positioning
- Brand Strategy
- Messaging Platform
- Brand Narrative
- Visual Identity
- Brand Guidelines
In the last decade, the time that people spend with media has doubled, making the audience for premium content larger than it has ever been.
In that same period of time, viewing habits have changed dramatically, and TV is no longer consumed just on a box set, but across multiple screens, networks, and platforms. This, leaves the audience fragmented, and therefore, difficult to measure.
The next few years will be critical for the future of TV, as networks determine how to monetize audiences across screens and platforms, and brands look for measurable and effective engagement with viewers.
We helped evolve the Watchwith brand over five years with naming, brand strategy, messaging, positioning, and visual identity. We also helped refine their corporate narrative for investor presentations and the industry at large.
What We Learned Along the Way
Land the positioning.
It sounds obvious, but in a rapidly-changing industry technology has to evolve to capitalize on opportunities and address market demands. While the brand promise might not change, a business’ products and services most likely will. Evaluate your brand alongside your technology to ensure you are targeting the right target audiences, positioned strongly, and have the right go-to-market strategy to scale.
Leave jargon and buzzwords at the door.
We get it, your technology is super complicated and does really amazing stuff. While that is technically cool (to you), make sure you are able to communicate that value to the people who matter most to your brand. Don’t get stuck in your own internal language, leaving people scratching their heads and not quite clear about what you do and why they should care. Internal language is just that—internal. Keep language human and simple. It will take you further.
Sometimes you are a category of one, and that is ok.
When you are innovating and launching a product that the world doesn’t know it needs yet, it can be daunting. The best way to prepare a brand for that kind of uphill battle is absolute clarity. Define the problem you are solving and the solution you are offering. Be honest, be clear, and be bold. The more complicated the technology, the simpler the brand needs to be. Especially in the beginning.
Geoff Katz, Watchwith Chief Experience OfficerAs our business evolves, we keep coming back to Emotive Brand because they deliver what we need to continue to move forward.”
Bringing Strategy to Life
Turning pixels into potential.
Built around the idea of television pixels and metadata that capture a specific moment in time, this visual identity is both dynamic and engaging.
Television meets data and technology.
Watchwith creates the perfect storm of opportunity by leveraging data and technology to create new value for the television industry.
Experience that Works
Run a tight ship.
We know what it takes to do great work. We are transparent about the amount of executive time we will require and book their time at the start of a project. Not just meetings, but the time they will need to review and comment on work too. We start meetings on time and end them on time as well. It is amazing what kind of momentum you can create as a result.
The right framework to solve the right problems.
People thrive in different ways and in different environments. Our job is to bring new frameworks and workshops to the table to facilitate new conversations and lead to aligned ideas and possibilities. We have a unique ability to moderate meetings and facilitate workshops to ensure we get the most out of a team and don’t get swayed in the wrong direction.
Take risks.
It is important to push boundaries, try new things, and take clients outside of their comfort zone. That is often why we are hired in the first place. But sometimes a miss is just a miss. Be willing to accept that when you push boundaries not every idea is going to be a hit—and be prepared to have to start over. This is still far, far better than delivering what is expected.
Celebrate wins.
There is nothing more satisfying than raising a glass for a job well done. After hours and hours locked away in conference rooms and offices, workshopping, debating, drafting and editing, when you finally land on the holy grail that unites everyone and inspires action, take the time to enjoy the moment together. Celebrating accomplishments along the way makes for a more enjoyable process.
Recent Work
Bringing a people-centered brand into a digital-first, product-led future.
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