The promise of AI meets the potential of people.
Unleashing industry-moving impact by giving voice to founders’ greatest ambitions.
Services
- Brand Voice
- Positioning
- Messaging Platform
- Copywriting
- Go-To-Market Strategy
- Website Design
As AI start-ups flood the market, their actual business impact has remained largely unimpressive. For example, typical RPA solutions are severely limited, handling only 3-5% of the manual workload. Enter Sema4.ai, led by a team of AI industry veterans on a mission to advance AI for meaningful, mission-critical collaboration with the world’s billion knowledge workers.
Sema4.ai’s full-lifecycle enterprise AI platform empowers businesses to build, run, and manage AI agents at scale. With the ability to research, reason, act, and collaborate, these agents offer new levels of support to humans—not just delivering insight or increasing productivity but actively contributing to better business outcomes.
Our essential aim? Craft a suite of market-ready communications to position and propel Sema4.ai for the next vital stage of growth in a sea of competitive noise. The results of our collaboration speak for themselves. Sema4.ai has raised $25 million in a Series A extension, for total Series A funding of $55.5 million.
What We Learned Along the Way
A chasm separates AI’s business users from developers.
Due to the transformative nature of Sema4.ai’s platform, we needed to translate leading-edge technical advantages for a business audience, not just developers. With no‑code “runbooks” using natural language, business teams own the logic, while most competitors offer developer-centric tooling or assistive copilots. We made it clear that Sema4.ai isn’t offering another AI helper—they’re reimagining how work gets done in the enterprise.
Constant evolution demands a well-defined but expansive framework.
Sema4.ai’s partnership with Emotive Brand came at an action-packed juncture. We conveyed their value and vision while announcing a new round of funding, acquisition of open-source automation pioneer Robocorp, and a community release of a new intelligent agent framework integrating with LangChain and OpenAI. Change was unrelenting, but by establishing foundational beliefs and strategic messaging that set Sema4.ai apart, we could roll with evolving technical details.
While AI rises, people always come first.
Sure, LLM’s can summarize heavily used pitch decks and literally all company materials, but our biggest inspiration and insights came directly from Sema4.ai’s founders and leadership. Absorbing their team’s passion, colored by the different but complementary lenses through which they view the platform, helped us develop communications powerful enough to break through. This was fitting, and necessary, for a company that makes the most of enterprises’ biggest investment: human capital.
Recent Work
Bringing a people-centered brand into a digital-first, product-led future.
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