Prologis.

Serious about sustainability.

Sustainability runs through the veins of this real estate giant. They wanted to build a visual system that brought their sustainability story and values to life.

Services

Visual Identity
Brand Experience
Brand Guidelines

As a world leader in logistics real estate, Prologis has a unique perspective on the interconnectedness of all things.

With the world population and consumption growing faster than ever before, there are serious environmental and societal implications if left ungoverned. Striving to be an exemplary corporate citizen, Prologis chooses to use their position within global trade as a powerful force for good. With a strong focus on employees, customers and communities, sustainability is something Prologis is very proud of. Frustrated by the corporate brand identity’s constraints, Prologis was looking for a sustainability brand system that was open, expressive, flowing, and human. The new sustainable brand needed to feel fresh and modern, but also be harmonious with the current corporate brand and logo.

Bringing Strategy to Life

A platform to showcase environmental stewardship, social responsibility, governance and ethics.

Sustainability communications reach a wide range of audiences, internal and external. Our task was to create a unique look and feel for these communications within the constraints of an established corporate brand.