The Path to a Brand’s Meaningful Reputation

Is there a clear line between your brand and it’s reputation?

Separating the concepts of “brand” and “reputation” can help you understand how brand drives reputation.

This white paper explains the distinction and why is matters:

• “Brand” and “reputation” are often used interchangeably, but you must define and divide the two concepts appropriately
• Brands are best remembered when they make this distinction
• Creating an “emotional space” for your brand in which meaningful interactions occur can shift, or improve a business reputation

Emotive Brand white papers are a great way to learn how to make your brand more meaningful.