Bold thinking for big moments.
Field Note: No 007
Don’t just prove what your agent can do. Prove what it can’t.
Field reporting on how B2B Technology and AI companies are recognized, judged, and valued.
The Belief GapWhy You're Losing Deals to a Weaker Product
Field Note: No 006
Your agent acts. Someone has to own the results.
Field reporting on how B2B Technology and AI companies are recognized, judged, and valued.
Field Note: No 005
Your champion needs help defending their AI spend.
Field reporting on how B2B Technology and AI companies are recognized, judged, and valued.
Field Note: No 004
Anthropic's
$80.7 billion
loss headline
is missing a footnote.
Field reporting on how B2B Technology and AI companies are recognized, judged, and valued.
Field Note: No 003
Every company you buy is making yours harder to sell.
Field reporting on how B2B Technology and AI companies are recognized, judged, and valued.
Emotional ImpactThe Market Will Feel Something. Did You Choose It?
Field Note: No 002
Your investors’ names are becoming your whole story.
Field reporting on how B2B Technology and AI companies are recognized, judged, and valued.
Field Note: No 001
Diligence will hold you up against your competitors.
Field reporting on how B2B Technology and AI companies are recognized, judged, and valued.
The Market Still Sees the Company You Used to Be
The Enterprise Growth Problem Nobody Blames on Brand
The Propulsive Power of Belief SystemsChoose to go to the Moon
