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“We Don’t See Things as They Are, We See Them as We are.” – Anaïs Nin

“We Don’t See Things as They Are, We See Them as We are.” – Anaïs Nin

Sage advice for brands that are failing to reach their targets.

How well is your brand connecting with the people who are important to your brand, both inside and out?

Is your brand working out from itself, or out from the needs, interests, values and aspirations of people?

Bringing empathy to your brand approach changes everything.

Seeing things from another perspective opens up new opportunities.

Putting people first leads them to putting your brand first.

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15 May 2013 Tracy Lloyd

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