One of the challenges of modern business is to get people engaged, motivated and gratified to either work for you, or do business with you.

For numerous reasons, people (formerly known as employees and customers) are more demanding of whom they work for, what they buy and whom they buy from.

This sea-change of popular attitude, beliefs and behaviors have caught many businesses by surprise.

Why?

Because they haven’t begun to adapt their way of doing business to the reality of how people think, feel and act in this, The Age of Meaning

This is a critical time for business.

It’s a time to let go of the thinking that, to a great extent, has worked to alienate people to the degree that they are now seeking to make what they do and what they buy matter more.

To become stronger today, and better fit for the future, progressive companies are approaching the world with a new way of thinking.

They are looking deep inside and finding out what makes them good, and working hard to refine that into a purpose beyond profit that people can get behind.

• They are looking deep inside and finding out what makes them good, and working hard to refine that into a purpose beyond profit that people can get behind.
• They are recognizing the role of emotion in gaining the respect, admiration and support of people.
• They are adapting their way of being, their behavior, the experience of working for, or buying from their business.
• They are investing in these ideas and practices, not for a defined return, but because they recognize that without having a meaningful presence, they risk losing out to those around them who do.

“Think different”.

Step back from business as usual.

Get a fresh perspective on where people are today, in their minds, in the hearts and in their actions.

Win them over by proving to them that your business, product, service, brand, whatever… matters to them as individuals, matters to your employees, matters to your industry and matters in this world.