Perspectives that help us move visionary leaders from idea to impact.

An Illustration of a human figurer leaping in a big bound upwards to show acceleration and growth.

The Transformation Agenda

ACTIVATING EMOTION TO DRIVE BUSINESS.

At Emotive Brand, we don’t treat transformation like a branding exercise. We treat it like a business imperative—a full-body recalibration of what a company believes, how it behaves, and where it’s headed.

Filtered By: Brand Category

Brand Strategy & Positioning

How Do You Create a New Brand Category?

Perspectives that help us move visionary leaders from idea to impact.

ACTIVATING EMOTION TO DRIVE BUSINESS.

Brand PositioningWhy Now?

How to Launch a New Brand Category

Launching a New CategoryThe Pros and Cons

Category CreatorsCreating a New Brand Category to Drive Growth

Positioning Strategy High-Growth Tech Companies

Naming a New Brand Category is Harder Than it Looks

Consider This Before Developing Your Go-To-Market Strategy

How Do You Create a New Brand Category?