Lead by proudly, confidently and passionately proclaiming a new destination for your customers, your employees and your business.
Going beyond profit, declare your intention to do well by doing good.
Give everyone the answer to their burning question, “Why?”. Why does your business exist? Why is that good? Why does that matter?
Continue reading “Meaningful Leaders Resolution #1 for 2015”
Brand Strategy: Why are purpose and feelings so important now?
An emotive brand is the persona-driven presence and experience of an organization that has proactively decided to orient itself around a meaningful and purposeful promise. Such brands do so with the intent of emotionally connecting to people on a deep level, by addressing core human needs. Most significant, an emotive brand strives to forge these attitude and behavior changing connections both inside and outside their organizations.
Continue reading “Brand Strategy: Why Are Purpose and Feelings so Important Now?”
