Overlay
Let's talk

Hello!

Eight Questions to Evaluate the Strength of Your Brand

Eight Questions to Evaluate the Strength of Your Brand

Do you ever wonder about the strength of your brand? And its impact on your business? Do you monitor it and measure it? Do you evaluate it like you do for your business? If you wanted to know how it’s doing, would you even know what questions to ask? We’ve put together a quick diagnostic test to help CEOs assess when it’s time to for a strategic brand check-up.

Eight Questions to Ask Yourself to Evaluate the Strength of Your Brand

  1. Does your company have a purpose that your employees live up to every day? Is it meaningfully activated in your corporate strategy, inspiring how your business behaves, driving your brand, and most importantly, emotionally resonating with your employees?
  2. Does your brand have a distinctive brand positioning that sets it apart from competitors?
  3. Have you defined the right category for your brand that is right for today and tomorrow?
  4. Do your brand and product messaging cut through the clutter and resonate with your target audiences beyond just features and benefits?
  5. Does your company have a corporate narrative that tells your story to all your target audiences in a clear, compelling way? Is it still aligned to the business strategy and vision for the future? Is everyone in the company able to tell the same story?
  6. Does your company deliver on a clear and compelling brand promise to customers, employees, shareholders, and the world that they experience in a meaningful way?
  7. Does your company communicate in a characteristic brand voice that’s consistently applied by your people at all levels?
  8. Does your company have a visual brand identity with clear guidelines for consistent use at every touchpoint?

If you answered no to any of these questions, your brand might need a check-up.

It doesn’t hurt to check the strength of your brand, but it could hurt if you don’t.

For more information on how to evaluate the strength of your brand and understand its impact on your business, check out Fast Forward, an agile way to address your brand at the intersection of your business strategy, marketing efforts, and sales.

Emotive Brand is a brand strategy and design agency in Oakland, California.

1 November 2021 Tracy Lloyd

Top Posts

  • Market Insights That Come from the Heart

    Read more
  • Infusing a Brand with Big Heart Begins with Big Thinking: How Small Design Cues Can Generate Great Big Feels

    Read more
  • How Do You Orient Your Team When Everything Seems Uncertain?

    Read more
  • Telling Your Story of Growth: The Power of a Strategic Narrative

    Read more

Explore other
in-depth content.

Read Whitepapers

Recent Posts

An illustration of a hand holding a magnifying glass, symbolizing the paradigm shifts illuminating 2025—helping brands forge deeper, more meaningful connections with their customers.

Beyond Trends: 2025’s Top 5 Paradigm Shifts for Brands

link
Two test tubes pouring liquid into a beaker to create a starry reaction

An Emotive Founding Story

link
An illustration of two people embracing, forming a heart, symbolizing the evolving role of CMOs in harmonizing and aligning the entire C-Suite.

The Evolving Role of the CMO: Chief Alignment Officer

link
An empowered employee raises their computer high, symbolizing how organizations that prioritize employee well-being unlock their team's full potential and stand out as empathetic leaders in the process.

The Engine of Productivity: Wellness in the Workplace

link