I first started doing crosswords in the PC era and now enjoy them on my iPhone and iPad. In a recent email, the New York Times Crossword service cleverly (at least to a crossword freak) promoted a special offer of downloadable puzzles that will work without a Wi-Fi connection.

Two smiles from me. The good feeling that comes from being acknowledged as a long-term customer. And the good feelings that came from the way the offer was promoted visually.

Lesson: it’s often the little things that matter most.

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Image Credit.