Is their value in evaluating the idea of your business becoming a B-Corp?

A B-Corp is a newer breed of businesses that is founded on an amazing set of principles.

B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.

Today, there is a growing community of more than 1,600 Certified B Corps from 42 countries and over 120 industries working together toward 1 unifying goal: to redefine success in business.

“The B Corp movement is one of the most important of our lifetime, built on the simple fact that business impacts and serves more than just shareholders—it has an equal responsibility to the community and to the planet.” Rose Marcario, CEO of Patagonia

If you are curious, here is a great place to start. How does your business measure up to the B-Corp “Declaration of Interdependence”

You may not be a B-Corp today, but every step you take toward living to these values and ambitions will bring you closer to people looking to live lives that matter. Brands that are purpose-led and authentic in how they behave, are brands that perform better.

Purpose Beyond Profit

When you have a Purpose Beyond Profit and transform your business around it, people start to pay attention.

As your business changes its approach, its way of being and the way it feels to do business with it, people start to change their behavior on behalf of your business.

They buy more. They ask for jobs. They invest. They partner with you. They speed up your supply chain. They welcome you into their communities. They write positive reviews, blogs and comment about you.

You may not be a B-Corp.

But, if you’re smart, you’ll try to live like one.

Create a brand strategy that matters more.

Emotive Brand is a San Francisco brand strategy firm.