“Employee loyalty and expectations have changed as pensions and nice retirement packages have disappeared.” @smaxbrown

Before you complain about the morale of your staff, consider the massive change the employee market has undertaken over recent years. Job security is a dream of the past. A cozy retirement is assured for only a very few. For many, even the task of finding a job is a threatening and demeaning experience.

Add to this the growing angst about the overall economy, the dysfunctional infighting within government and the increasing concerns for the health of our planet.

Of course, as a business leader you need to play many cards in the deck, and employee morale is just one.

But consider just how important that card is to the others in your hand.

It’s what can give you a full house.

As David Ogilvy said about keeping the employees of his worldwide advertising agency happy and productive, “Happy cows produce more milk”.

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