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Blog Posts by Catrina Morbidelli


Why Brand/Artist Collaborations Are Taking Center Stage

Why Brand/Artist Collaborations Are Taking Center Stage

Brand/Artist Collaborations In the Spotlight The rise of brand/artist collaborations in recent years says a lot about where branding is headed. What were once two separate playing fields are now overlapping more than ever before. And for brands and artists alike, it’s a powerful joining of forces. The list of recent brand/artist collaborations is ongoing. French visual artist, Ludo, collaborated with cutting-edge fashion brand MINOTAUR to create a capsule collection that tied the brand to Ludo’s unique, hybrid style of juxtaposing the natural world with technology – helping MINOTAUR live up...
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Creativity: The New Competitive Advantage for Businesses Today

Creativity: The New Competitive Advantage for Businesses Today

The Rising Demand for Creativity at Top Businesses Today Over the last couple of years, top companies have shifted their mindset about creativity and its value. It’s now clear that creativity drives business success today, and brands who want to stay ahead, foster innovation, and stand out in a competitive marketplace need creativity to fuel their business forward. As a result, creative people are more in demand than ever before. However, what it means to be creative is hard to define. It’s a wide spectrum. People stay creative and approach creativity in unique ways. And being consistently...
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