The workplace is in crisis. Workers are not engaged. Productivity is down. Morale is low. Many employees obviously don’t see the point of what they – or their employer – are doing.

How can a business turn the tide of employee dissonance?

How can it become fit for a future that’s bound to be more competitive, complex and commoditized?

How can it connect with people who are no longer blindly accepting corporate propaganda? People who are more “we” than “me” focused? People who are more discerning about the ideas, products and brands they buy into, the businesses they buy from, and the companies for whom they work?

Tomorrow’s most successful businesses will have shifted their workplace to a more meaningful employee engagement platform.

Using meaning as a springboard, these winners will have built places in which people want to work, are proud to work and excel at their work.