It’s That Time: 2019 Marketing Budget Planning

Developing your 2019 marketing budget is nobody’s favorite time of year. But it’s inevitable. Like clockwork each year, it’s here. As an agency immersed in helping businesses deliver the results they need to thrive, we understand first-hand that marketing budget planning can be overwhelming and taxing. Knowing what to include to deliver the results needed seems nearly impossible for many VPs of Marketing looking to drive growth, build brand, drive lead gen, and fuel revenue.

We know CFOs can be tough audiences. In fact, many VPs of Marketing that we know or work with express trepidation about the need to clearly articulate and validate a budget for the next year. It’s a daunting challenge. And even those who have significant growth and ROI to show from this year’s marketing spend still dread it.

As you develop your 2019 marketing budget, we’ve outlined a few questions to consider.

Positioning and Messaging

Confident that your positioning and messaging is tight, but still unable to deliver the growth you’re on the hook for? Have you considered building a brand campaign to drive awareness, spark engagement, and ultimately, foster loyalty? A brand campaign can grow your brand and business in meaningful and impactful ways by bringing your positioning and messaging to life. Learn more about why and how.

Differentiated Messaging

Struggling to articulate differentiated messaging that can support a complex technology that is difficult to understand? Disruptive technologies require a different approach to messaging and positioning. And in order to be truly disruptive, you need to change the perception of what is possible. Consider how you might approach messaging differently.

Aligning Leadership Team

Having trouble moving forward on any decision because your Leadership Team is misaligned and you can’t get everyone to agree on the right strategy? Sometimes, it takes a deep dive and full immersion into your most pressing business and brand challenges to get everyone focused on the right priorities. Learn more about our Fast Forward workshop.

Positioning and Category Creation

Feel the need to reposition? Or, are you considering a new category to help you stand out and enable a stronger valuable to raise your next round? We believe a strong positioning strategy can help your business thrive, your brand become more meaningful, your team hire and retain top talent, and your business realize their full purpose and vision. Here’s why to consider adding a Positioning Strategy to next year’s marketing budget.

Customer Journey Mapping

Having trouble delivering on the experience you promise your customers? Think your company could benefit from research-based customer journey mapping to better understand the people who matter to your business? Customer journey mapping is proven to help businesses market better, sell easier, build better products, and deliver a better brand experience. Here’s how to do it right.

Strategic Marketing Budget

At the end of the day, every business has unique challenges and struggles. That’s why our approach is always tailored to our clients. Discussing specific challenges with someone outside the walls of your business can help ignite new thinking around how to address projects and problems you want to tackle next year.

If you would like to understand how we can augment your internal team or discuss specific projects you have coming up in 2018 so you can get a better idea of our approach, timing, and fees, please give us a call.  Now is the right time for you to evaluate the options and costs associated with working with an agency so you have what you need to develop your marketing budget for 2018.

Emotive Brand is a B2B San Francisco brand strategy and design agency.