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The thinking that shapes our approach.

Filtered By: Research

Top Posts

  • Market Insights That Come from the Heart

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  • Infusing a Brand with Big Heart Begins with Big Thinking: How Small Design Cues Can Generate Great Big Feels

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  • Telling Your Story of Growth: The Power of a Strategic Narrative

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  • How Do You Orient Your Team When Everything Seems Uncertain?

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This is an illustration of an electrical cord connecting seamlessly with a socket—this simple act embodies the essence of product-market fit. Just like a current only flows when the connection is perfect, the true test of success lies in finding that perfect alignment between your product and the market it serves.

How to Find the Right Product-Market Fit

How to Prepare for Successful Business Transformations

Personas-Research-Empathy Mapping

The Role of Research to Develop Personas

Customer Journey Mapping: The Key to Delivering on the Experience You Promise Customers

Emotive Data: Designing Quantitative Research for Emotional Insight

strategic narrative

Thoughts on Creating a Strategic Narrative: Interview with Strategist Sara Gaviser Leslie

discourse analysis

Discourse Analysis: A Powerful Tool That Ensures Your Strategy’s Success

rebrand business case

Building the Business Case for your Rebrand Project

good research

The Power of Good Research for B2C Businesses: Interview with Emotive Brand Strategy Director

White Papers

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  • Purpose: The Pathway to Sustained Growth

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  • Transforming Your Brand Into an Emotive Brand

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  • How Leading Companies Are Winning Through Meaningful Brand Strategies

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  • Brand Behavior Drives Results

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  • Successful Leaders for the 21st Century

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  • Meaningful Leaders Resolutions for the New Year

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  • Reputation Management

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  • Every Moment Counts in the Shift to a Meaningful Reputation

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  • Five Reasons Why B2B Brands Should Become Meaningfully Emotive

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  • Purpose Beyond Profit

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  • How to Talk to Your Employees in Turbulent Times

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  • The Meaning Gap – What It Means to Your Business

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  • 10 Ways to Be Meaningful

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  • The Path to a Brand’s Meaningful Reputation

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  • The Age of Meaning

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  • Emotive Brands Drive Business Results

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