The thinking that shapes our approach.

Filtered By: challenger mindset

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Market Insights That Come from the Heart
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Infusing a Brand with Big Heart Begins with Big Thinking: How Small Design Cues Can Generate Great Big Feels
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Telling Your Story of Growth: The Power of a Strategic Narrative
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How Do You Orient Your Team When Everything Seems Uncertain?
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Here’s a visual of the status quo—a cluster of shapes—while a bold yellow circle breaks free. It’s a powerful metaphor for how B2B challenger brands can leverage design to stand out, disrupt the norm, and win over the marketplace.

Challenger Brands: Design that Disrupts

This is an illustration of a ball and chain, symbolizing how challenger brands break free and make waves in the marketplace with bold, innovative thinking. This fearless mindset isn’t just reserved for B2C brands—it’s a game-changer for large B2B brands too, empowering them to create powerful, lasting impact.

Challenger Brands: B2B Challengers

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