Humanizing technology is essential, but it doesn’t mean copying everything about Apple.
It seems everyone holds up Apple as the perfect brand. Human centric design. Humanized communications. A human touch at every moment. Great products. Great marketing. Great branding. Great success.
All good reasons to respect, and even envy, the Apple brand.
However, does that mean Apple has a monopoly on the idea of humanizing technology… and the success that comes from doing that?
Hardly.
Continue reading “Humanizing Technology: It Isn’t All About Apple”