Topics

tech brand


High-Growth Software Firm Looking to Accelerate Business Quickly

High-Growth Software Firm Looking to Accelerate Business Quickly

Metal Toad: a high-growth business needed to be aligned to create maximum impact Metal Toad is a successful, high-growth software business with a highly regarded reputation and big ambitions. As technology consultants, Metal Toad works to modernize businesses by building strategic applications for clients like Sony, Cisco, PBS, Verizon Wireless, and ABC. When they came to Emotive Brand for help, the management team was at a crossroads. As often happens in the midst of a boom, an enthusiasm for growth left the business pursuing too many diverse initiatives. They needed to quickly realign and...
Read more >

Humanizing Technology: It Isn’t All About Apple

Humanizing Technology: It Isn’t All About Apple

Humanizing technology is essential, but it doesn’t mean copying everything about Apple. It seems everyone holds up Apple as the perfect brand. Human centric design. Humanized communications. A human touch at every moment. Great products. Great marketing. Great branding. Great success. All good reasons to respect, and even envy, the Apple brand. However, does that mean Apple has a monopoly on the idea of humanizing technology… and the success that comes from doing that? Hardly. But a technology brand doesn’t have to copy everything Apple does (and look like a copycat in the...
Read more >