“Ambition” is the new “purpose”
“The nearest way to glory is to strive to be what you wish to be thought to be.” – Socrates
Workplaces become meaningfully relevant when employees see the point of what they and their employers are out to do: the company’s “why”, it’s reason for being, it’s meaningful ambition.
When presented in a credible, inclusive and authentic way, the company’s meaningful ambition is respected, admired and embraced by employees because it aligns to their personal values and answers their desire for meaning.