Humanize Your Brand
We are constantly communicating. One generation ago, when my father left the house in the morning he did not communicate with my mother until he returned home in the evening – now we text all day. There’s a constant stream of information flooding into pocket via our smart phones. This has changed how a product or service promotes itself. How it gets attention and how organizations engage with people. If you’re not in people’s newsfeed, you don’t exist. This means brands must shift from talking at you to conversing with you. It means being louder, bigger and in your way more often, doesn’t...
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