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brand strategy firm

Why Leaders That Matter Look Outward

November 5, 2015 —

Why Leaders That Matter Look Outward

One of the biggest challenges for any leader is to maintain a holistic perspective of the world. Too often, the pressures of the market, of shareholders, and the organization, keep the leader looking inward. This inward-looking behavior extends to the rest of the organization, because people “follow the leader”. As a result, the organization continues to spiral down into egocentric, myopic and self-serving behavior. Unfortunately, this self-serving attitude, and way of being, puts the organization in the class of “most” businesses, and therefore, dilutes whatever...
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The Value of Hiring a Brand Strategy Firm

June 18, 2015 —

The Value of Hiring a Brand Strategy Firm

When might you need a brand strategy firm? Your business is an intricate machine that leverages people and processes to generate profits. Until now, your way of doing this has been satisfactory to both you and your shareholders. But obviously there is something in the wind telling you that some changes are needed. This has you thinking about how to best deal with this situation, and to determine what partners, if any, you need to make these necessary changes. What drives your need to change? There are many reasons why a company would need to change what it’s doing. Maybe competition...
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Which Comes First? A Strong Corporate Culture or a Meaningful Workplace?

March 13, 2014 —

Which Comes First? A Strong Corporate Culture or a Meaningful Workplace?

There’s a virtual cornucopia of so-called “culture decks” finding its way across the web today. These glitzy slideshows present the values that supposedly drive each respective company’s workforce.  A quick scan of these decks shows that many of the companies are mimicking another. They are using clever language to make things sound really sexy. And of course they employ design that makes your mouth water. These cultural displays are all well and good, however one has to question them on several levels:  To what extent are they honest, credible and accurate...
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