A sales enablement project to help shift perceptions about UPS and position them as a data-driven company that optimizes customers’ business performance.
- Services Provided
- – Brand Strategy
- – Copywriting
- – Brand Video
- – Sales Collateral
Delivering 15 million packages a day to billions of locations—in the most efficient way—requires some serious algorithms.
Not surprising then to learn that UPS has been using big data for over 20 years to optimize its delivery routes to get closer and closer to perfection. The savings to UPS are huge when you consider the amount of fuel used to go just one extra mile. And the impact on the customer is just as big with more specific and precise deliveries. ORION is the latest technology from UPS that builds on decades of data to come up with the best way to route deliveries while meeting today’s business rules and customer needs. It’s super cool, but complicated. And we needed to find a way to position this technology in a way that got the sales team excited to go out and share it with customers.
Bringing Strategy to Life
More competitive, easier to do business with.
The ORION sales tools focus on exploring customer benefits of reliability, flexibility and efficiency, while supporting innovation and reducing the impact on the environment. These tools make it easy for reps to understand what the technology does and why it is good for customers.
Nothing else in the delivery industry has the impact of ORION.
