UPS gathers and leverages data to generate industry-specific thought leadership that builds their reputation and helps sales teams expand their reach.
- Services Provided
- – Brand Strategy
- – Copywriting
- – Visual Identity
- – Collateral Design
- – Brand Guidelines
The healthcare industry requires highly specialized storage and handling of drugs and supplies. UPS is uniquely positioned to provide these services because of its global footprint, its customized facilities and highly trained personnel.
But UPS doesn’t stop there. It also provides insights into the trends and forces impacting the industry, which are then leveraged by a range of different stakeholders both internally and externally. We helped develop a strategy for reporting and distributing this information across a range of different touchpoints to help increase awareness of UPS global healthcare solutions and provoke healthcare companies to take a fresh look at their supply chain.
Bringing Strategy to Life
White papers, sales tools & PR.
We developed a visual identity for UPS healthcare that lived under the umbrella of the overarching corporate brand guidelines. The system leveraged illustration as the primary visual aid. We developed guidelines for internal teams to utilize the system across all healthcare communications.
