Purpose Becomes Ambition
“Ambition” is the new “purpose” “The nearest way to glory is to strive to be what you wish to be thought to be.” – Socrates Workplaces become meaningfully relevant when employees see the point of what they and their employers are out to do: the company’s “why”, it’s reason for being, it’s meaningful ambition. When presented in a credible, inclusive and authentic way, the company’s meaningful ambition is respected, admired and embraced by employees because it aligns to their personal values and answers their desire for meaning. Employees can see themselves within the company’s...
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