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Strengthen Your Health Care Brand During Your Digital Transformation

Strengthen Your Health Care Brand During Your Digital Transformation

Room for Digital Transformation for Health Care Brands You’ve probably had a friend tell you about her amazing physician. But did you ever hear anyone brag about their health insurer? Unlikely. Overall, individuals are pretty happy about the quality of care. What they complain about is customer service. According to the Advisory Board, the top patient complaints include: communication (53%), long wait times (35%), medical practice staff (12%), and billing (2%). Fortunately, powerful organizations—companies who see shortcomings in today’s system—recognize the room for improvement. The...
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